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To dramatically increase online fundraising success, emotive can help generate more activity through marketing online, primarily via e-mail and viral e-mail, but also through banner and keyword advertising. By applying proven direct marketing tactics with your new, interactive, feature-rich website, we'll generate more activity online and ultimately more donations.
Setting up your contribution page is the first step in the process, and emotive's software provides several customizable templates. Multiple options for processing, including recurring payments, are available. Our technology ensures the highest level of security and displays this on the website to ease the minds of contributors. All transactions take place on secure pages, using SSL technology and encryption.
After creating the donation page, we combine the best offline marketing fundamentals with unique online opportunities. Time-tested response hooks like surveys, petitions, statements, and so on, work online.
What's different is the economics and targeting of online marketing, primarily e-mail. With e-mail costing only a marginal amount to create and send, and with the ability to use database information to create a truly one-to-one communication, online marketing can be more subtle and impactful, if done correctly.
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