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Building an e-mail list is one of the most crucial elements of the online campaign. Unlike offline direct mail, there aren't many great lists of e-mail addresses that are readily available and affordable. For maximum results, we would grow your list by using three proven techniques.
- First, we would build the list on an ongoing basis by gathering e-mail addresses on the website and assisting your organization in employing "best practices" for gathering e-mail addresses at events and through direct mail and telemarketing.
- Second, we would develop and provide a file of targeted constituents and append that list with e-mail addresses and other data available offline through consumer data bases.
- Third, through our e-mail communications, we would encourage recipients to "forward to a friend" and urge their friends to sign up. This viral marketing will help build your reach to the largest possible audience.
We would also develop online banner and keyword advertising campaigns to generate a larger opt-in list of supporters, volunteers and donors for your e-mail list.
Our fee structure is set up so that you are allowed a "bucket" of e-mails each month for a flat fee.
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