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On the backend, our system will provide your organization with powerful reporting and analysis tools. Our program will allow you to run real-time reports on:
- Website visitor statistics (page views, length of stay, etc.)
- Click-throughs
- Conversion statistics
- Donations
- E-mail delivery
- E-mail open rates
- Supporter/donor lists
Our reporting system contains one-click standard reports that can either be used "as is" or these reports can be customized and then saved for reuse. A very intuitive user interface allows non-technical staff to perform powerful queries. The results of the analysis could be used for all online initiatives, including e-mail campaigns. The data is available for analysis at any time, allowing for real-time snapshots of the progress of your online activities.
In addition to this, you can create custom reports to address specific activities. Our database can track your general visitor, activist, and donor activity and will provide you with comprehensive intelligence to respond to your audience's needs and interests, monitor trends and plan future initiatives.
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