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All of the emotive tools are driven off a web-based CRM database that keeps a profile of each individual, their interests and actions taken. The database offers the highest level of security with redundant hosting, firewalls and user-defined security settings.
The CRM module allows for an unlimited amount of custom data fields and segmentations. Additionally, each user's record can be mapped in a six-degrees function to visually see a person's relationships. Segmentations can be auto-assigned based on e-mails opened, webpages viewed or through polls, surveys and signup forms. With segmentations defined, you can customize the user's website experience by providing custom data and information that is aligned with interests they have defined.
With an easy-to-use web interface, clients can run reports, query data and even export to popular applications like Excel. The database can also be used for direct marketing purposes with integrated Avery letters and labels printing.
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