We believe that the best ways to achieve high web traffic rates are through newsworthiness, advertising and making the constituent feel involved. Your organization can never promote its website too much. Whether at a rally, a fundraiser or during a radio or TV interview, mentioning the website as a source for the latest news and information will drive a tremendous amount of traffic. In addition, the website content needs to be fresh and interesting to live up to the hype so that first-time visitors will return.

For advertising, email is still the "killer app." By establishing a regular email schedule, you can continually drive email recipients to the website through links. As targeted prospects click links, their actions will be recorded in your database, so future email communications can be even more targeted by going back to their demonstrated interests, thus driving more interaction.

In addition to email, search engine optimization and keyword advertising are cost-effective means for driving traffic to the website. Whenever someone searches for your organization online you want them to get a link back to your website and these two tactics will help make that happen. Banner advertising can also be effective.

One of the key elements once the individual has come to the website is to keep them coming back. This is accomplished through interactive tools such as email newsletters, blogs, eLeader action centers and exclusive online video and content. The more you can personalize the experience and make the constituent feel like part of the organization, the more they will come back and visit the site, volunteer to get involved, make a contribution online or activate others.

emotive's platform, powered by Kintera, can provide your organization with a complete suite of online content management tools that will allow you to manage existing and new content on an ongoing basis. And, if that's not enough, emotive has an entire team dedicated to helping you achieve your online goals that is just a phone call or email away.